Basic Information

Reference Number

0000303939

Issuing Organization

Ontario Lottery and Gaming Corporation (OLG)

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

26-01913

Title

Customer Relationship Management (CRM) Solution and Services

Source ID

PP.CO.ON.573383.C111442

Agreement Types

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario

Purchase Type

Term: 2026/03/02 12:00:00 AM EST - 2029/03/01 12:00:00 AM EST
Option: 3

Description

The service provider is expected to deliver Customer Relationship Management (CRM) services outlined across the following four (4) modules:
• Module 1: Website Management - provide a customizable website interface for the Winners Edge site, including secure hosting, ongoing maintenance, and performance optimization;
• Module 2: Account Management - provide a scalable, customizable CRM solution that has the capacity to support over 3 million OLG customer records and over 20 million monthly email communications;
• Module 3: Marketing Services – as needed end-to-end services for contests, loyalty programs, e-coupons, and other promotions; and
• Module 4: Communication Services - manage the distribution, reporting, and tracking of all communications (email & other forms applicable to CRM) with OLG’s retail customers.

Dates

Publication

2025/10/01 11:05:30 AM EDT

Question Acceptance Deadline

2025/10/17 02:00:00 PM EDT

Closing Date

2025/10/31 02:00:00 PM EDT

Contact Information

Haidee Reyes-Gonzalez

416-224-4246

hreyesgonzalez@olg.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

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